Coke + McClaren Formula 1
Launched Custom Video resulting in 500K+ earned media views in one day. Sales of Coke jumped 36% WoW, 11.2% of visitors replayed video 2 or 3 times. Campaign Detail Page View Rate (DPVR) was +266% above benchmark.
Launched Custom Video resulting in 500K+ earned media views in one day. Sales of Coke jumped 36% WoW, 11.2% of visitors replayed video 2 or 3 times. Campaign Detail Page View Rate (DPVR) was +266% above benchmark.
